Magazine and digipak, composition and posing research

 

Rihanna's Digipak's tend to feature her in a seductive pose of some description. because this plays to the style of songs which she makes, which hinge around the idea of romantic and sexual lyrics.

In this image Rihanna is wearing a revealing top in fitting with her lyrics and song styles, the pose on the left has her leaning back against a wall with one leg raised.

The right image has Rihanna to one side which s more interesting than if she was flat in the middle. The use of warm colours on either side works well for the overall effect of the digipak.

The digipak has an image on either side and a CD in the middle. This 3 leaf cover means she has more room to ad advertising for her other albums (the left side).

Analysis of student digipak.

I have chosen to look at this digipak because I'm really impressed with the layout of it. The back of the digipak is easy to read and relates to their music video but doesn't look like a single. The front of the digipak is very simple but effective. The image looks effective because of the edit that they have used. This makes it more interesting to look at and makes you want to know more about the artist. The images that they've used on the back of the digipak are simple but how they've overlapped them looks effective and makes the back of the digipak visually interesting. It also contains all of the information you would expect to see on a digipak for example, the bar-code, record label and certificate.

Timeline

0.00 song starts to play - camera begins upwards tilt

0.01 - 0.10 series of cuts in upwards tilt.

0.10 - 0.15 dark room lighting

0.15-0.32 vicky with colour filter over the top of the video

0.32 - 0.53 vicky in dark room with UV paint lipsynching to music

0.53-0.55 vicky blowing bubbles and reversing.

0.55-1.11 vicky with colour filter, singing. focus on artist. Bubbles blowing in front of the camera.

1.11-1.15 glowstick ball spinning in front of the camera.

1.15-1.25 kynan rave dancing in front of camera with glowsticks and uv paint.

1.25-1.34 Glowstick spinning to create a light effect with bright colours

1.34-1.42 Vicky lipsyncing with UV paint

1.42-1.50 Max rave dancing with glowsticks and UV paint

1.50-1.57 Vicky lipsyncing with UV paint

1.57-2.11 Group dancing in Dark room with Glowsticks to create abstract colours

2.11-2.13 Vicky with UV paint shaking head from left to right at 300% speed

2.13-2.20 Vicky lipsyncing with colour filter outside

2.20-2.29 Vicky dancing in dark room with UV paint

2.29-2.51 quick cuts on beat between two scenes of Vicky, one in a darkroom with UV paint the other outside with a colour filter. Towards the end we also cut in images of Kynan and Max.

2.51-3.15 a scene with vicky lip syncing with a bright colour filter

3.15-3.44 As song reaches an instrumental area, we cut between images of vicky, and the group in the dark room.

3.44-3.48 scene of the glowstick ball spinning towards the camera.

3.48-3.53 Vicky sitting on step with a colour filter

3.53-4.31 (end) we have alot of cross disolves between different scenes of people during our filming process, looking happy or dancing

Directors commentary

Lyrics Analysis

• The lyrics have a strong focus on sweets
• There are a lot of sexual innuendo throughout the song. Drawing parallels between sex and sweets.
• A lot of repetition in the chorus is used because of the backing music
• The focus of the song is not actually on the lyrics, but rather on the beat, making the song catchy rather than meaningful

Analysis of student magazine ads.

This is an example of some students work. I chose this as an example because it's simple but very effective. I especially like the lighting that they've used because you can barely see the artist but this makes you want to watch the video to find out more. The image is making a statement so I like how they've kept the rest of the advert simple putting all of the main focus on the image. Similar to our theme, they have kept with an abstract theme but used simple text to make it easier to read.

Story Board

Analysis of real digipaks - Rihanna

In Rihanna's digipak she has 2 CDs and and 3 leaf CD case. The album itself is brightly decorated with lots of reds (her hair and roses). Which is very bright and vibrant, which in the case of the 3 leaf cardboard leaflet means there is a lot of contrast between the roses and the dark green of the leaves and the background. Rihanna's music is very romanticised which is where the theme of roses would have come from.
The digipak comes with a CD which would contain all the tracks from the LOUD album, and a DVD which would have a directors commentary and a music video from one of the tracks.

You will also notice that this digipak does not have a track listing, however inside the booklet there would be a list of songs on the album.

Location Report.

As we wanted to incorporate the UV paint, we knew we would need to shoot that section inside and in a dark room.  We decided to film this section in the black room because this would be the darkest room we would be able to film in. By using the black room, the back light is very effective and all of the focus is on the artist and the UV paint.

However, when it came to filming the rest of the music video we needed to find a suitable location. We decided to film at Cherry Hinton hall which is a Victorian country house set in public parks. Within Cherry Hinton hall there a stream which runs through from a small lake. There is small playing areas for children and stepping stones across the stream. We decided to film the rest of the music video here because although it is a beautiful setting, it was perfect to carry on with the abstract theme. With the trees in the background, it provided different lighting in certain areas which was really effective when we put on the colour edit in Final Cut Express. This kept it abstract but at the same time, added variety to the music video.

Analysis of real magazine ads

Rihanna's magazine advert has a large focus on imagery, The bulk of the image is of an air brushed Rihanna. This helps sells the album and subsequent albums because it creates a link between the audience and the artist, instead of just one song or album.

The largest word is the album name 'LOUD' so it draws the viewer's attention to the album name, then the second largest is the word Rihanna which draws the eye there, then they'll read the rest of the poster. This means the first things that people will look at upon looking at this magazine advert is 'Loud' 'Rihanna' and then the names of the songs on the album. This will boost sales as the name of the advert and artist will be the main parts which stick in the viewer's mind.

Research into Digipak track listings.

When it came to choosing the track names for our digipak, we decided to look into Rihanna albums and use a variety of her old and new songs. As we called our album 'Emulsion Unleashed', we wanted the songs names to be short but effective. We wanted the layout of the song listings to be quirky just like the look of the album. By placing the song titles in this layout, it looks effective because it makes them stand out from the background and they're easy to read.

Research into fonts

When we were creating our digipak and magazine advert we needed to think about all of the different aspects which when put together will look creative. One aspect which will have an impact on what the magazine advert and digipak look like, is the font which we use. We looked into using a number of different fonts, just trying out what we think would work best.

This is the font which we used for the majority of out writing on the digipak and magazine advert. It's called iNked God. We decided to use this font because we felt it gave the advert and digipak a abstract feel, just like our music video. This font is effective because it blends in with the abstract theme, but at the same time is girly and relates to the style of music.

Other than this, we only used one more type of font. This was because the background of the magazine advert was so bold, that when you used iNked God you couldn't read what it said. Therefore we decided to use a basic font which is easy to read but works well with the background and is still effective. This is the other font we used. As you can see its very basic but is effective and it's easy to read.

Script.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our Music video uses the conventions of other pop music video’s. Bright lights and a main focus on the lead singer. We decided to try and stick to this as it works well in a lot of rihanna and Will.I.Am’s other songs. The use of abstract effects is a strong theme in both artists for example Rihanna - Rude Boy.
Arguably our group developed this a little bit by using a lot of pre production things, like UV paint, as opposed to putting it on afterwards using programmes such as Final cut, or after effects. This is not a huge step forward but something which makes it stand out amongst other music videos in which the bright colours and abstract features aren’t present when the artist is performing.
In a standard pop music video you would expect to see certain conventions. As our song was a pop song, these conventions can be found in our video. For example, in a pop song, a lot of the focus is on the artist and although the angles change they all focus on the artist. We have incorporated this into our music video and all of the focus in on the artist. By doing this, it makes the audience feel like they can relate to the artist.  


2. How effective is the combination of your main product and ancilliary texts?

After planning, and then making our music video, we went on to make a dvd cover, and a magazine cover that featured, not only our music video, but other videos that could be on that CD. We kept the theme of using bright colours, as was used in our music video, however as we didn't want to make this look like a single for our music video, we used other features, for example the font of the texts is very intricate, and the the gradients used to fill in the artist. We also used very 3d backgrounds, to make it look a bit more interesting and eye catching.
I think that from looking at our music video, as well as our magazine cover and dvd cover, they compliment each other nicely, as they both share similar features, but both have differences that give the music video its individuality.
 The ancillary text is important to our music video because it provides some more insight into the process which lead us to what we’ve achieved in this years coursework. From the steps where we were looking at rihanna’s music video’s in a class room, to dancing about wearing uv paint and glowsticks. The slow growth of idea’s and reasons we chose to do the things we did and how we achieved different effects is what really makes this music video stand out to me. Things like the half a second of rewinding bubbles seem really simple when you watch it but lining up the frames is something which really takes a lot of time and luck to complete. For example, when we thought of the idea with the lip syncing and using the green room, we tried out a few ideas to give us some examples of what it was going to look like and from that, whether or not it was something we would like to include in our video. 



3.What have you learnt from your audience feedback?

 From our audience feedback, i learnt how the filters over the lip syncing worked well, as well as having the lip synced, well synced. The bubbles blown behind the camera were also very effective, and the audience liked the fact that the bubbles weren't over-done, but still enough to be noticed and appreciated.
Close ups of our artist allowed the audience to recognize and engage with the artist; and the audience liked the fact of the video cutting to different scenes on the beats. We were told that the video demonstrated its video genre, and had good individuality.
 Our audience feedback helped us learn that keeping a constant theme (in this case abstract) was one of our strongest points. It also helped me realise that people do appreciate the idea of doing pre production editing and the amount of pre planning and shopping for mise en scene to get a final clip which might only be 5 to 10 seconds long.
Also after gathering people’s feedback I’ve also realised that people feel differently towards music videos depending on their sex. For example it was said in our feedback that ‘reference to not being too sexualised - like the fact that they can relate to the artist’. By doing a Rihanna video, she has always been known as a very glamorous artist and girls crave to be her. From the feedback we learnt that by making the main characters ‘approachable’ it makes the video more popular with a wider audience and therefore has a bigger fan base. 



4. How did you use new media technologies in the construction and research, planning and evaluation stages?

In our video, editing was a really important part of forming our music video, without the technologies used (Final Cut Express) we wouldn't have been able to add the filters, to make the music video a bit abstract. Also by using final cut express, we were able to make the transition between clips look a lot better, with it fading in and out between clips.
We used green screening to have a look at using them as an effect. This helped us decide on how we wanted out music video to end up. We decided against the idea of green screening because of time restraints and how long it would take to make a final product which isn’t constricted by those limitations.

Evalation of Music Video

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
In our music video we use different effects that are used in other pop music videos, with bright lights and lots of editting, we made a music video that fit the convention of the genre.
To make sure that we made a music video that fit the right conventions that are used in this genre, as well as using similar methods that the original artist uses we looked at other videos made my Rihanna - Rude Boy.
2. How effective is the combination of your main product and ancilliary texts?
After planning, and then making our music video, we went on to make a dvd cover, and a magazine cover that featured, not only our music video, but other videos that could be on that CD. We kept the theme of using bright colours, as was used in our music video, however as we didn't want to make this look like a single for our music video, we used other features, for example the font of the texts is very intricate, and the the gradients used to fill in the artist. We also used very 3d backgrounds, to make it look a bit more interesting and eye catching.
I think that from looking at our music video, as well as our magazine cover and dvd cover, they compliment each other nicely, as they both share similar features, but both have differences that give the music video its individuality.
3.What have you learnt from your audience feedback?
From our audience feedback, i learnt how the filters over the lip syncing worked well, as well as having the lip synced, well synced. The bubbles blown behind the camera were also very effective, and the audience liked the fact that the bubbles weren't over-done, but still enough to be noticed and appreciated.
Close ups of our artist allowed the audience to recognize and engage with the artist; and the audience liked the fact of the video cutting to different scenes on the beats. We were told that the video demonstrated its video genre, and had good individuality.
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
In our video, editing was a really important part of forming our music video, without the technologies used (Final Cut Express) we wouldn't have been able to add the filters, to make the music video a bit abstract. Also by using final cut express, we were able to make the transition between clips look a lot better, with it fading in and out between clips.

Magazine poster

 

Digipak ideas.

These are just a couple of our ideas for our digipak cover. We want to incorporate the bright coloured theme from the music video but make sure that it still looks like an album cover. We will do this by taking some extra photographs of the artist instead of taking a still from the music video. These are just a couple of our ideas and we hope that these will progress whilst we are creating the digipak.

Didipak Cover

Evaluation Questions - Max Smith

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our Music video uses the conventions of other pop music video’s. Bright lights and a main focus on the lead singer. We decided to try and stick to this as it works well in a lot of rihanna and Will.I.Am’s other songs. The use of abstract effects is a strong theme in both artists.
Arguably our group developed this a little bit by using a lot of pre production things, like UV paint, as opposed to putting it on afterwards using programmes such as Final cut, or after effects. This is not a huge step forward but something which makes it stand out amongst other music videos in which the bright colours and abstract features aren’t present when the artist is performing.

2. How effective is the combination of your main product and ancilliary texts?


The ancillary text is important to our music video because it provides some more insight into the process which lead us to what we’ve achieved in this years coursework. From the steps where we were looking at rihanna’s music video’s in a class room, to dancing about wearing uv paint and glowsticks. The slow growth of idea’s and reasons we chose to do the things we did and how we achieved different effects is what really makes this music video stand out to me. Things like the half a second of rewinding bubbles seem really simple when you watch it but lining up the frames is something which really takes a lot of time and luck to complete.

3.What have you learnt from your audience feedback?

Our audience feedback helped us learn that keeping a constant theme (in this case abstract) was one of our strongest points. I feel that if we had decided to create one abstract scene, and one mundane theme our end product would not have turned out nearly as interesting or fun to watch.
It also helped me realise that people do appreciate the idea of doing pre production editing and the amount of pre planning and shopping for mise en scene to get a final clip which might only be 5 to 10 seconds long.

4. How did you use new media technologies in the construction and research, planning and evaluation stages? 

We used green screening to have a look at using them as an effect. This helped us decide on how we wanted out music video to end up. We decided against the idea of green screening because of time restraints and how long it would take to make a final product which isn’t constricted by those limitations.

Directors comments.

1.     In what ways does your media product use, develop or challenge forms and conventions of real media products?

•         In a standard pop music video you would expect to see certain conventions. As our song was a pop song, these conventions can be found in our video. For example, in a pop song, a lot of the focus is on the artist and although the angles change they all focus on the artist. We have incorporated this into our music video and all of the focus in on the artist. By doing this, it makes the audience feel like they can relate to the artist. 
•       We have also incorporated the theme of bright colours. This makes the video engaging and is a convention of pop music video's. After looking into Rihanna's and Will.i.am's previous music videos, we found out that they all have a sense of abstract about them. We have tried to incorporate this in our own music video. An example of this is the use of UV paint. This gives the video a abstract feel and we combined this with the bright colours which developed our video.

2.      How effective is the combination of your main product and ancillary texts?

•       The music video by itself is effective but when you combine this with the support of the ancillary texts the combination is very effective and really sums up their connection. Without the support from our planning and ideas, to some people the music video wouldn’t make sense. So making the planning and our ideas clear, it makes it easier to understand our ideas behind the music video and why we created it in the way we have.
•           By combining the planning with example clips as we produce them. For example, when we thought of the idea with the lip syncing and using the green room, we tried out a few ideas to give us some examples of what it was going to look like and from that, whether or not it was something we would like to include in our video.
•          The combination of our main product works very well with the texts behind it because it shows how our ideas have progressed and what we thought worked well and what didn’t.

3.      What have you learnt from your audience feedback?

•       After getting peoples feedback on our music video I have learnt that different people like different things about music videos. For example some people will like the colourful effects that we have used and others may not be too keen on it.
•          Also after gathering people’s feedback I’ve also realised that people feel differently towards music videos depending on their sex. For example it was said in our feedback that ‘reference to not being too sexualised - like the fact that they can relate to the artist’. By doing a Rihanna video, she has always been known as a very glamorous artist and girls crave to be her. From the feedback we learnt that by making the main characters ‘approachable’ it makes the video more popular with a wider audience and therefore has a bigger fan base.  

4.      How did you use new media technologies in the construction and research, planning and evaluation stages? 

•            When it came to the construction of our music video we used as many different edits on final cut express that we thought that it improved the overall look of the video and added a unique feel to it which is what we wanted to achieve.
•            During the planning of our music video, we used a variety of different techniques which could have been used with lots of different varieties of technologies. For example, we had to put extra planning into thinking about how we would be able to film in the darkroom and how this would look. We practiced used the blacklight in the darkroom and what this would look like with the UV paint.  

Class Feedback

• The reverse editing of the bubbles was good, and was really effective and made it more interesting.

• The close ups of the UV paint was good

• The effects/filters make it more fun, and markets the artist

• The mise en scene in the dark room with the UV paint was good as it gives it a club feel, which matches the music

• Reference to not being too sexualised - like the fact that they can relate to the artist
  
• The cuts on the beats were good and well timed
  
• Good lip syncing throughout the song

Final Music Video

Mise En Scene research

Our video will use a lot of props, that will be essential to making our music video unique and fun to watch. These props will include using UV paint and glow sticks. We will be able to use these to great effect in the dark room where they will stand out, and the UV paint with a dark light will look good. The glow sticks can be joined together to form a ball, as well as the glow sticks being used as necklaces, bracelets etc.. we can also use them for making glasses and bunny ears which will be good to decorate the people in the dark room, making it a bit more fun to watch.

Research into filters and special effects.

We have thought about using special effects when it comes to the lips. Like the lips have were a key feature in the Rihanna Rude Boy video we want to enhance specific features whether it is the lips or the eye etc. To do this we would need to green screen them however we have had a few problems with this as the lips is the only thing we want to highlight. We have experimented this by cutting out a hole in a large green piece of card. We like the outcome of this technique even if it was very quick to do. We are going to look into this technique in more detail and we have come up with the idea of getting some green face paints to pain the face and neck so that when we film this the focus will only be on the lips. This video can be found on the blog, as you can see the technique has worked and we are really happy with the outcome but are willing to spend time perfecting this.



Other special effects that we've looked into include the re-wind that we are interested in using. We think that this special effect will work well 55 seconds into the song. This is where there are several beats next to each other and it is at this point where we could use the re-wind effects in time with the beat. This is also an effect that has been used in Rihanna Rude Boy but we think that this will be a very good way to involve more effects into our video as well as getting the audience interested in watching this video.

Our music video will be interesting because of the vast difference between our locations as well as the many different camera angles and effects that will be used. We feel that we don't need to include as many effects as some other music videos would because of our use of the dark room. By using this it is already a special effect in itself. As the dark room scenes with the UV paint will be very striking, the scenes that will be outside will need some special effects to make them the same quality as the dark scenes.

Research into transaction types.

By looking at a number of different music videos we have a few ideas of different types of transactions that we could use. For example our main focus will be on using lots of cuts that fit in with the beats of the song.

Other than this there are occasions throughout the song where dissolves can be used. For example, we could dissolve out from one location to another to make the change less dramatic, or we could dissolve out when close ups are used. By using the dissolve transition is give you the sense of passing time and changing location which is why this would be a good transition for our video.

Another transition that we could use in our music video is a wipe. This transition would be good especially if it was used in a shot where the model is walking across the screen. For example this would work really well if we use a shot where the model is walking straight across the shot, either from the left or the right. I think if we could edit this shot so that it also match's in with the beats of the music. For example in the Rihanna Rude Boy video, I really like the edit at the start where she is walking across the screen and she stops but is almost fast forwarded and re-winded for a minute.

 There are many different transitions that we could use in our video so we will look into using some of the ones I've mentioned and see how they look in with the music and also how they fit into the video.

Rough Cut

Classification research.

• 'U' should be suitable for children over the age of 4. 
• 'U' films should be be set with a positive moral framework and should provide reassuring counterbalances to horror, threat and violence. 
• No discriminatory language or behaviour unless clearly disapproved of.   
• No references to illegal drug or drugs misuse unless it is showing a clear educational message to children. 
• Any scary sequences should be mild and should have a positive outcome.    
• No potential dangerous behaviour which young children are likely to copy. 
• No reference to the misuse of weapons. 
• Occasional natural nudity, no sexual content. 
• Mild sexual references, for example kissing.
• Mild violence only. Occasional mild threat or menace only.

Rihanna Video.

What I like about this video is the use of cuts when there is a beat. This is something that we wanted to use in our own video because we think it will be a good way of combining the two very different locations without there being too much of a jump between the two.

Possible location shots.

Greenscreen experiment

Green screened lips to create a background

Anthony Mandler

Anthony Mandler has done alot of collaborations with Rihanna in the past. This is why we chose him, his style will help us alot when we come to do our music video. As alot of his style can be directly translated into our video. We will use things like his style of shots and use of editing to get a similar 

Biography:

Born in Los Angeles, CA, on April 18, 1973, Anthony Mandler is a commercial music video director, who has collaborated with alot of stars including Rihanna, Nicki Minaj, T.I, Eminem.

He is currently in the process of developing a film project called Allegra and is set to direct the Die in a Gunfight.
Anthony Mandler is also signed up to direct a vampire film called Vlad.

Some of his more recent music videos include Rihanna - California King Bed and Rihanna - Man Down, as well as Romeo Santos feat. Usher - Promise, Jennifer Hudson - Where You Art and Tyler, the Creator feat. Frank Ocean - She. All of these music videos were produced by Anthony Mandler in 2011.

Ideas - Green Screening Lips

We've decided we would like to use a technique which was used in the rudeboy music video, in which rihanna greenscreens everything but her lips in order to allow for a colourful background with a closeup of lips.

We used a green cardboard sheet and cut out a hole for the lips in order to allow for use to use Chromer Keyer to get rid of everything in the vicinity.

Peer Evaluation of Blog

Currently your blog is very good, most posts are of high detail and is clearly showing your progress of creating your music video, especially your location research. To improve you need story boards of ideas you have considered, some more analysis of other students work and add to how your equipment will help you create your video :)

Contact the artist - Rihanna

Student Music video 2

Scene Ideas - Bubbles (forest)

 This is our location for shooting the scene where bubbles are blown. We are not quite sure if we are going to use this location at the moment, as we think there may be better places to shoot this, however its a good fall back option if needed.

 These 2 pictures show either side, showing where the people blowing the bubbles would stand, and the picture below shows roughly the place where they would stand.

 This final picture is the kind of shot we would do in the music video.

Amar and Aaron's Talk

Amar and Aaron gave us a talk on making music videos, telling us some things that we might want to consider when making our music video and some things that possibly wouldn't be possible to do in our music videos, for example what was realistic and what isn't, things like location possibilities, what we can control and what things we might want to look out for.

The most important thing that we got out of their talk was that a lot of planning is essential in making a good music video. Looking at things we can control, not only in the location, for example passing people, background noise, or difficult lighting, but also for the people, passing people through our camera shots, or group members not turning up.
Other planning includes digital images or our location, or if we are good drawers (which we are generally not) we could draw pictures of our location, making storyboards to show our camera angles we will use.

Before we take our footage back to the classroom to edit and complete, it is important to get a lot of footage, so that when we go back to the classroom, we have a lot of excess footage which enables us to get the perfect shots and play around a lot with camera angles .

One of the things that was good to note is that we are not making a short film according to the lyrics, but an actual music video that can be completely unique and doesn't actually have to be completely synchronized with the lyrics. It can have very strong visuals, with small connections to the lyrics, and some professional music videos are not actually connected to the lyrics at all.

Target Audience - Teenagers

Our target Audience will be mostly aimed at teenagers who would see it on youtube or on music channels like mtv. The aim of a music video is to capture the audience so with this demographic in mind our video will have to be exciting and fun to watch instead of meaningful or deep which makes it a bit to heavy for casual watching.
To capture our target audience, making it fun and unique we have gone for using UV paint, glow sticks in a dark room, and the use of bubbles. This makes it more lighthearted and fun to watch.

insane in the brain

Cypress Hill's Insane in the brain song uses alot of bright lights which are from the raw footage accompanied with minor editing. For out video this would work better because of the time constraints. If we can get as much of the effects done in the filming stage it will save us alot of time during the editing phase and make it look alot better as well.

Rhianna Rude boy Video Analysis

Rihanna's Rude boy video has influenced our approach to the bubble pop video. The amount of colour and editing in this video has alot of similarities to the themes in Will.i.am's work which uses alot of bright lights and editing, for example check it out.

Location Research - Max Smith

For the darker scenes we will use the college rooms with black out blinds, this will allow us to make the room dark enough that the blacklight and the glowsticks show up. If the room is too bright then none of our bright colours or effects will show on the video. The shots in this scene will mostly be close ups due to the space restrictions of the room. this would also cause problems if we tried to use bubbles as there would be no place for the member of our group bowing the bubbles to hide.

The bubble scenes will be shot outside, in the woods around Long Road Sixth Form College, this is to allow for ease of access and use, we will use long shots and close ups with bubble raining down on vicki. However this limits us on how far out we can go because if you extend the shot too far out you will be able to see the people blowing the bubbles. This would ruin the effect of the scene.
We will use alot of close ups as this will be the best time for our group to demonstrate lip synching.

Equipment

 Portable Black Light

http://www.amazon.co.uk/Portable-violet-light-torch-Blacklight/dp/B000JU0MQS/ref=sr_1_1?ie=UTF8&qid=1316701237&sr=8-1

 

UV Face Paint

http://www.amazon.co.uk/Stargazer-Neon-Face-Body-Paint/dp/B0026LHUS6/ref=sr_1_2?ie=UTF8&qid=1316701489&sr=8-2

Glow Sticks

http://www.amazon.co.uk/Glow-Sticks-Colours-Bracelets-Connectors/dp/B004FQG7M0/ref=sr_1_1?ie=UTF8&qid=1316701581&sr=8-1

Bubble Wand - however the one we will use will be a bit bigger

Planning.

Shotlist

• Close Ups - By using close ups it not only relates to a number of Rihanna's and Will.i.am's videos but also it keep the audience entertained by having close ups of different items and features on the main character. 
• Establishing Shot - We need an establishing shot when ever we change location to help the audience understand what's going on and also to make them aware that the location has changed.
• Mid Shot - The majority of our shots will be mid shots because we are trying to make the audience aware of our props and interesting costume ideas such as the UV paints etc. 
• Long shot - We may use a few long shots throughout the video but because we want the focus to be on the main singer.

Student Video

This video has influenced us mainly because of the use of UV paints and glow sticks. By watching this video it had given us an idea of what the UV paints will look like and the effects they give. After watching this video it has guaranteed that we want to incorporate the use of the UV light, paints and glow sticks.

Bubble pop

Initial general ideas - spider diagrams etc
-at the beginning there is a drum beat which would be far enough spaced apart that we could make cuts to all the band members this would be a good introduction as it would introduce all the members.
- start with empty room, using masking as the beats go on slowly have the different band members appear
-Use of bubble machine which would spray bubbles at all the different band members, this would fit with the lyrics and give band members something to do on screen, instead of miming band instruments


Discussion of genre of track and convention requirement
The song has a strong techno/electronica back ground, one of the conventions of these styles of song would be to has alot of bright colours and fast moving.

Embedded videos that have influenced your thinking and notes

This video has influenced our ideas from the use of colours. Although we would have more structured transitions in our video.

Location props and costume ideas
    Costume:
The clothing of each member will have to be bright colours which we'll make stand out even more using editing, UV reactive flourescent colours would work well so we could use glowsticks, and UV lights to create a theme of electronica conventions, for example daft punk around the world

Discussion of key narrative elements or abstracts.
Max will be able to bring in bubbles that wont burst when you touch them, so we can use that to great effect. We may also use fancy dress in this video.

Truth or Dare

Initial general ideas 
 - To start with have a close up of a bottle spinning, zoom out to show us sitting in a circle - having a game of "truth or dare".
 - Versus can show a story happening, showing group members doing "Dares" and then when the song goes back to the chorus we can go back to the sitting in a circle, spinning a bottle playing "Truth or Dare"
Discussion of genres of track and convention requirement 
 - Rock music so there should be quite a lot of fast cuts to keep up with the speed of the music.
 - Steady but fast moving camera
 - Showing the "band" and instruments
Embed videos that have influenced your thinking




This music video of the same name influenced our music video by showing a similar style of music and using instruments and band members in the chorus to enforce the rock genre conventions.

Location, props and costume ideas
 - Garage
 - Spin the bottle outside on the grass
 - Props: Bottle to spin, Instruments, casual wear for costumes.
Discussion of key narrative element or abstracts
 -

Song Choice - Truth or Dare by Pink Spiders

Our group has chosen to create a music video for the pink spider song Truth or Dare. We chose this song after studying the genre conventions of rock music, this song would allow us to display our abillity at lip synching and band performance during the chorus and use abstract footage for the verses. This would work best for our group because of our member composition being 3 guys and 1 girl, the other songs would force us to focus on only one member (Vick) to make sense with female vocals. The sheer amount of time spent lipsynching would overshadow all other members of the group. Using this song we could avoid this scenario by either transforming the verses into a story based theme following one person all the way along, or create an abstract video using a strong focus on editing. This would give us another way to display the editing phase of the video creation.
Our plans for the Music video are as follows:
Verses:

• For the verses we could use alot of fast cuts and bright images of the band members and use lighting to fit with the fast paced music and rock conventions. 
•  We could make it abstract using for example paper cut outs, plasticine or lego so that we could demonstrate our abillity with editing whilst still being given the creativity and freedom to have it fit in with the conventions of Rock Music Videos
• We could use a story convention by following one band member all the way from the beginning to the end through and event with cuts to the chorus to move the plot forward

 Chorus:

• For the chorus we can cut to a scene of the group members playing instruments and displaying lip syncing so that there is evidence of our ability with editing and final cut. 

Music Award Ceremony Analysis - MTV 2011

Function of the award show:

• Brings publicity to the mtv and increases number of viewers
• Gives the artist something to aim for and increase visibility to public and media
• Bring money and credability to record label

Who it is aimed at

• Aimed generally toward teenagers who follow the favourite artists
• Newspaper and magazine editors who can later publicise key events.

Genres of Music

• Very mainstream artists of pop an hip hop music
• Artists like katy perry, Jay Z, Kanye West, Britney Spears, Lady Gaga, Adele, Beyonce, Nicki Minaj

How are the artists represented

• They all dressed up

Goodwins Music Video Analysis - DJ Fresh - Gold dust

• Brightly coloured clothes, compared to the males, girls have brighter clothes/less clothes
• No connection to lyrics
• Fast beat - fast dancing, slow parts in the song have slow visuals
• No intertextual references

Goodwins Music Video Analysis - LMFAO - Party Rock Anthem

• Dancing along with the beat is the relationship between music and visuals.
• They do what the lyrics describe such as 'put your hands up' and 'shuffle'
• There is no intertextual references
• Alot of close up so could be a demand from record label
• Genre characteristics - style of clothing, bright coloured clothing
• Music fast - as the music speeds up the dancing speeds up.