Script.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our Music video uses the conventions of other pop music video’s. Bright lights and a main focus on the lead singer. We decided to try and stick to this as it works well in a lot of rihanna and Will.I.Am’s other songs. The use of abstract effects is a strong theme in both artists for example Rihanna - Rude Boy.
Arguably our group developed this a little bit by using a lot of pre production things, like UV paint, as opposed to putting it on afterwards using programmes such as Final cut, or after effects. This is not a huge step forward but something which makes it stand out amongst other music videos in which the bright colours and abstract features aren’t present when the artist is performing.
In a standard pop music video you would expect to see certain conventions. As our song was a pop song, these conventions can be found in our video. For example, in a pop song, a lot of the focus is on the artist and although the angles change they all focus on the artist. We have incorporated this into our music video and all of the focus in on the artist. By doing this, it makes the audience feel like they can relate to the artist.  


2. How effective is the combination of your main product and ancilliary texts?

After planning, and then making our music video, we went on to make a dvd cover, and a magazine cover that featured, not only our music video, but other videos that could be on that CD. We kept the theme of using bright colours, as was used in our music video, however as we didn't want to make this look like a single for our music video, we used other features, for example the font of the texts is very intricate, and the the gradients used to fill in the artist. We also used very 3d backgrounds, to make it look a bit more interesting and eye catching.
I think that from looking at our music video, as well as our magazine cover and dvd cover, they compliment each other nicely, as they both share similar features, but both have differences that give the music video its individuality.
 The ancillary text is important to our music video because it provides some more insight into the process which lead us to what we’ve achieved in this years coursework. From the steps where we were looking at rihanna’s music video’s in a class room, to dancing about wearing uv paint and glowsticks. The slow growth of idea’s and reasons we chose to do the things we did and how we achieved different effects is what really makes this music video stand out to me. Things like the half a second of rewinding bubbles seem really simple when you watch it but lining up the frames is something which really takes a lot of time and luck to complete. For example, when we thought of the idea with the lip syncing and using the green room, we tried out a few ideas to give us some examples of what it was going to look like and from that, whether or not it was something we would like to include in our video. 



3.What have you learnt from your audience feedback?

 From our audience feedback, i learnt how the filters over the lip syncing worked well, as well as having the lip synced, well synced. The bubbles blown behind the camera were also very effective, and the audience liked the fact that the bubbles weren't over-done, but still enough to be noticed and appreciated.
Close ups of our artist allowed the audience to recognize and engage with the artist; and the audience liked the fact of the video cutting to different scenes on the beats. We were told that the video demonstrated its video genre, and had good individuality.
 Our audience feedback helped us learn that keeping a constant theme (in this case abstract) was one of our strongest points. It also helped me realise that people do appreciate the idea of doing pre production editing and the amount of pre planning and shopping for mise en scene to get a final clip which might only be 5 to 10 seconds long.
Also after gathering people’s feedback I’ve also realised that people feel differently towards music videos depending on their sex. For example it was said in our feedback that ‘reference to not being too sexualised - like the fact that they can relate to the artist’. By doing a Rihanna video, she has always been known as a very glamorous artist and girls crave to be her. From the feedback we learnt that by making the main characters ‘approachable’ it makes the video more popular with a wider audience and therefore has a bigger fan base. 



4. How did you use new media technologies in the construction and research, planning and evaluation stages?

In our video, editing was a really important part of forming our music video, without the technologies used (Final Cut Express) we wouldn't have been able to add the filters, to make the music video a bit abstract. Also by using final cut express, we were able to make the transition between clips look a lot better, with it fading in and out between clips.
We used green screening to have a look at using them as an effect. This helped us decide on how we wanted out music video to end up. We decided against the idea of green screening because of time restraints and how long it would take to make a final product which isn’t constricted by those limitations.