- Brings publicity to the mtv and increases number of viewers
- Gives the artist something to aim for and increase visibility to public and media
- Bring money and credability to record label
Who it is aimed at
- Aimed generally toward teenagers who follow the favourite artists
- Newspaper and magazine editors who can later publicise key events.
Genres of Music
- Very mainstream artists of pop an hip hop music
- Artists like katy perry, Jay Z, Kanye West, Britney Spears, Lady Gaga, Adele, Beyonce, Nicki Minaj
How are the artists represented
- They all dressed up
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