Our target Audience will be mostly aimed at teenagers who would see it on youtube or on music channels like mtv. The aim of a music video is to capture the audience so with this demographic in mind our video will have to be exciting and fun to watch instead of meaningful or deep which makes it a bit to heavy for casual watching.
To capture our target audience, making it fun and unique we have gone for using UV paint, glow sticks in a dark room, and the use of bubbles. This makes it more lighthearted and fun to watch.
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